Someone visits your website and puts your product in their cart, then cancels the tab. Another person gets all the way to the checkout page and doesn’t enter their debit card number, they just leave the page. Another person gets to the product page and then leaves the website.
Have you ever had this happen to you? In reality, this happens to people everyday on different extremities. If you aren’t tracking your website traffic through Google Analytics using best practice web-flow and page tracking to see where people are stopping themselves in the buying process, then you will never have the opportunity to fix the problem.
When someone leaves your website without fulfilling the checkout process, wouldn’t it be nice if there was something that could redirect an ad to that person on the next website they visit? This is what Ad Funnels are all about. The main purpose is the target people that didn’t entirely fulfill the purchasing process when they had the chance. When they go to the next page without buying, all of the sudden they see a deal for the same shirt (which is now 10% off the last price). This is not a coincidence. This is a strategic ad funnel that allows the marketer to re-target missed opportunities to see if the same customers are willing to change their decision.
Hubspot tells us that remarketing yields 203% higher results than traditional text/display ads. If you are wondering why, it’s because they have the ability to target customers based on where they are in the buying process. Search Engines and websites in a targeted funnel approach are taking the buyers’ journeys into consideration.
Which kind of makes sense, because you wouldn’t necessarily walk to up someone at breakfast that you’ve never talked to before and ask them if they want to buy a car, would you?